What is By Any Means?

Growing the Game since 2016

About By Any Means

By Any Means Basketball is a basketball training and media organization founded by Coleman Ayers, aiming to bring top tier, innovative training to every hooper in the global basketball community.

Using every means from in-person development and mentoring, to online content, programs, and consultation, we believe that every hooper in the world can elevate their game with our unique perspectives, training styles, and passion to change the world through hoops.

BAM Founder (Coleman Ayers) training NBA point guard, Jeff Dowtin

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Elijah De Guzman

BAM San Jose Director

I became a trainer not just to build better athletes, but to build better humans. My mission is rooted in using basketball as a vehicle for growth, teaching discipline, leadership, confidence, and work ethic that extends far beyond the court. I’m bringing innovative, high-level training to athletes in San Jose and beyond - fusing skill development with real-game IQ, modern training methods, and a culture that pushes players to become their best.

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AT BY ANY MEANS, IT IS OUR NUMBER ONE MISSION TO GROW THE GAME...

We realize how global of a game basketball is, and the potential it has to change lives all around the world. We're on a journey to not only assist with this internationally, but to showcase basketball cultures around the map, even the ones you'd never think about!

OUR BIG FOCUSES:

International camps and coaches' Education clinics (27 cities and counting!)
Showcasing hoopers and basketball cultures around the world through our @GrowTheGame Instagram account.
Our partnership with the Athlete Empowerment Initiative, a nonprofit aimed at building underserved basketball communities outside of the US.

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WHAT MAKES OUR TRAINING DIFFERENT?

After traveling the world and learning from some of the top international trainers, see what makes us different from other programs in the area.

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EUROPEAN-STYLE DEVELOPMENT

In our trainings we spend time developing players' IQ of the game, not just the flashy moves you see on T.V.

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RESEARCH-BACKED DRILLS

Our process is backed by the latest scientific evidence and all of our trainers are educated accordingly.

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DIVERSITY AND CULTURE

We recognize that every player comes from a different background and embrace diversity to learn about other cultures.

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GAME SIMULATION

You won't see players dribbling around cones in our trainings (they can do that at home). Instead, we focus on putting players in situations they'll see in a game, to make them creative problem solvers.